This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from olblabel.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique For more information about cookies, and how to disable cookies, visit http://www.alla boutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers [INSERT ANY OTHER PAYMENT TYPES ACCEPTED], email address, and   phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.  

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by mail using the details provided below: 

 

byellie 20-22 Wenlock Road, London, United Kingdom

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the morning edit

“Every woman starts her day differently calm or chaos, it’s her routine, her way.”

A bi-weekly series where I sit down with inspiring women from around the world to talk about their real routines calm or chaotic. We chat about the products they love, the rituals they rely on, and how they start their day.

I’ve always been fascinated by women and what we truly need. That curiosity is what built Byellie, and why it means so much to me that byellie is part of your morning not just as beauty, but as a ritual.

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Sarah Davies Smale OLY

Team GB Olympian🇯🇵
3x Commonwealth Games Athlete🥇🥈
2x European Champion 2025&6 🏆World🥈2021

The morning edit may 29th

1. Are your mornings more calm or chaos  and why? My mornings are always chaos. Mainly because I prioritise sleep over getting ready so I only have about 10mins to get ready before starting work


2. What does ‘routine’ mean to you at this stage of your life? Routine is essential to me at this stage in life. I work full time and I am still training as a full time athlete so a lot of my daily life is scheduled into a well oiled machine and routine.

3. Talk us through the first moments of your morning what are the first 3 things you do? First thing is a cup of coffee, usually made by my husband . Then it's breakfast followed my health supplements to start my day as healthy as possible


4. What helps you feel most like you in the morning? A cuddle with my dog is the best way to start a day and always a great way to start the day with a happy smiling face


5. Where do brows fit into your everyday routine? Brows are an essential part of my getting ready routine. I don't wear loads of make up because I'm usually going to the gym so my brows nicely done really help me feel put together

6. What are your five must-have products you start your day with? My daily routine is an SPF moisturiser then By Ellie textured brow, sometimes a bit of brow dust too. Then it's mascara and concealer and I'm good to go

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Making wellness easy

I'm Grace, a High Performance Health & Nutrition Coach helping ambitious women improve their energy, resilience and confidence. After starting out as a lawyer in the City, I get the reality of being time-poor and under pressure - and how overwhelming "wellness" can feel. I now bring the two worlds together, turning health advice into realistic systems that support your health and performance without piling on more to-dos

The morning Edit Febuary 24th

1. Are your mornings more calm or chaos  and why?

Calm! I really cherish having time to myself before any external distractions come in and it's what grounds me for the rest of the day. 

2. What does ‘routine’ mean to you at this stage of your life?


Routine, for me, is what gives me freedom - it sounds counterintuitive, but I don't have to think about my routines. They have become things I naturally do and so it frees up headspace and energy for everything else in

3. Talk us through the first moments of your morning what are the first 3 things you do?


Every morning I move, hydrate and pray. I get out of bed and do the "Big 6" lymphatic routine (I swear by this), then some stretching and 100 or so jumps - lots of twisting to wake my body up. I then have a big glass of water with minerals/celtic sea salt and make a green tea. I sit having this in front of my red light while I read scripture and pray. Some days that's 10 minutes, but I love if I can carve out 30 mins. 
And all of this is with my phone on airplane mode - I tend to do a few hours of work before I turn it back on 

4. What helps you feel most like you in the morning?


Prayer is the big one for me, and also getting outside for a walk - fresh air, light and no phone my day. But I am big on flexibility - no set time or set order, just a loose structure that means I've prioritised myself no matter how busy the day is.

5. Where do brows fit into your everyday routine?


Oh I cannot leave the house until I've styled my brows - most days it's no make up except for brow gel 

6. What are your five must-have products you start your day with


AWvi cleanser 
Nue Co Barrier Treatment 
Fushi rosehip oil mixed into
AWvi face cream 
By Ellie brow texture 
Westman Atelier highlighter stick - the brulee shade is incredible 

• A beauty tip you are currently loving?

I am loving gelatine at the moment. Skin is such a mirror of what's happening internally, and since having it daily I have noticed a big difference in how hydrated and smooth my skin is. I just add a tbsp to my hot cacao every morning, so good.

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I treasure slow mornings.. even if it's just one a week

My name is Grace i started my career at just 16 jumping in the deep end of being an entrepreneur in the pre loved luxury industry.

The morning edit 6th Febuary

⁠ ⁠Are your mornings more calm or chaos  and why?


⁠My mornings are chaos. Im always trying to find the time to workout and exercise before my working day starts, as well as trying to maintain a beauty routine to show up to work feeling and looking my best.

What does ‘routine’ mean to you at this stage of your life?

⁠Consistency using products and doing things that make me feel good and relaxed in order for my day to run more smoothly.


⁠Talk us through the first moments of your morning what are the first 3 things you do?

•The first thing I do is make a coffee because I cannot function without it.
•⁠ ⁠I try not to go on my phone too soon, but this is really hard. On a good morning I like to read a book in bed if I have any spare time, even just 20 minutes.
•⁠ ⁠My hair curlers are taken out, and my morning skincare routine commences.


What helps you feel most like you in the morning?

⁠I live in Dubai so I love to start my mornings at the stables or reading a book on my balcony with a coffee. I treasure slow mornings the older I get and try to prioritise this time at least once or twice a week.

Where do brows fit into your everyday routine?

I have done and will always use by Ellies brow texture as a key step in my morning routine. Its the only thing I put on my face before I work out, and on my no makeup days, brow texture is still applied. I don’t know what Id do without it.

What are your five must-have products you start your day with (any brands)? One byellie product

•⁠ ⁠Heatless hair curling rods have changed my life, I sleep in them every night and wake up with a fresh blow-dry every day.
•⁠ ⁠I love la Roche-posay balm as my everyday moisturiser, I use it morning and night. Its supposed to be a heavier night cream, but I love it for an all day glowy look and a mask every evening.
•⁠ ⁠Ive been loving the medicube collagen masks as a weekly night routine. I wake up with the glowiest skin.
•⁠ ⁠The No7 cream bronzer has become a staple in my makeup routine. It’s a more affordable dupe of the Chanel version, and gives a perfect sun kissed glow.
•⁠ ⁠My by Ellie lip balm goes everywhere with me. It has the prettiest pink tone and the perfect flavour. I actually own several, and keep them all in my different bags.

A beauty tip you are currently loving?

⁠The importance of eye creams, Im noticing such a difference in how my makeup is applying when I use a good eye cream in my base routine.

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I’m Nicola Gunby, the Co-founder of CLIQ,

we are a social networking and community app that connects like-minded people through interest-based communities and IRL events. I’m also a second-time founder and previously sold my beauty tech company in 2023.

The morning edit January 2026

Are your mornings calm or chaos?

Calm!! My morning routine is everything to me and really keeps me grounded for the rest of the day. I use that time to reset before the day ahead and do the things that make me feel good and set me up for a positive and productive day.

What does 'routine' mean to you at this stage of your life?

Routine for me means prioritising the things that make me feel good. I’m very much a routine person and I always feel my best on the days when I have time to myself and I’m not constantly rushing around!

Talk us through the first moments of your morning what the first 3 things you do?

I usually wake up without an alarm and the first thing I do is make a herbal tea and spend time with my cat! I then spend a few minutes with my mindfulness journal, which asks 3 things I’m grateful for and some positive prompts. I then usually do a quick 10 minute yoga flow followed by a short meditation. The whole routine takes around 20–30 minutes, but it leaves me feeling calm and centred for the rest of the day.

What helps you feel most like you in the morning?

Getting ready! I think working from home has made a lot of us stop making an effort with how we look and I really believe that affects how we feel. Even a small amount of effort, like a bit of makeup or doing my hair makes such a difference to my confidence and mindset throughout the day.

Where do brows fit into your everyday routine?

Brows are really important to me and I feel like they completely change your face once they’re done. Brows are always the first step in my makeup routine and even on no-makeup days I’ll always make sure that they are brushed into place

What are your five must have products you start your day with?

Vitamin C serum - I’m currently using Medik8

Hydrating moisturiser - I love Charlotte Tilbury Magic Cream

Charlotte Tilbury Flawless Filter is my go-to

Rare Beauty liquid blush

By Ellie Lip Balm - strawberry is my favourite

A beauty tip you are currently loving?

My beauty tip that I am currently loving is less is more! I’ve realised that a natural look suits me better and I’m embracing that on a day-to-day basis.

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Itziar Fuentes, founder of Homiés Marbella , A creative entrepreneur and community builder, she weaves fashion, spirituality, and conscious living into everything she creates.

"it grounds me physically and spiritually"

The morning edit January 2026



Are your mornings calm or chaos?

I wake up very early so my day never starts in a rush. The way you begin the morning sets the tone for everything that follows. I start with prayer and then head straight to the gym that’s my daily ritual and my anchor.

What does 'routine' mean to you at this stage of your life?

Routine means balance, peace of mind, and structure. It’s essential for someone organized like me. I love a more free-flowing lifestyle when I’m on holiday, but I don’t think that kind of rhythm would be sustainable for my happiness long term or maybe yes? 😄

Talk us through the first moments of your morning what the first 3 things you do?

Starting my day with prayer and movement. It grounds me physically and spiritually.

What helps you feel most like you in the morning?

A cold shower, gym clothes on, a spray of my favorite perfume, my morning cream — and yallah, off to the gym.

Where do brows fit into your everyday routine?

I keep my brows very natural. I like them fresh and effortless.

What are your five must have products you start your day with?

Lait VIP 02 - Biologique Recherche

Augustinus Bader The Rich Cream.

byellie Paloma lip gloss.

A beauty tip you are currently loving?

I recently discovered the IS Clinical Active Peel system. If you want your skin to look incredible for a specific day, use one the night before and watch your skin glow like a star.

The morning edit 24th of February